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Communication campaigns

To grow our community and engage even more users to use our tools and solutions, we turned to impactful campaigns, searched for partners and established an affiliation program. Our various actions also bring us to go to Le salon du Livre 2016 in Paris to communicate about services and our platform. I also designed some communication media: t-shirts, social media banners, bookmarks, business cards, roll-ups.

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Source : https://fr.ulule.com/tournament-fighters/

Identity and project launchment

To provide an entire service during the lead generation phase and be able to finance the final project, I was responsible to build their graphic charter as the creation of communication media (social media banners, roll-ups, cards , t-shirts, etc.). The growing popularity of the platform has made it possible to build a solid base of players to facilitate the “snowball” effect on notoriety and visits of the platform.

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Source : https://fr.ulule.com/esport-staff/

Project launching and deployment

The website was developed and improved over time by offering many features (job and candidate search, boosted ads, gamification, successes and badges, online payment system via the Paypal API, follow-up and recommendation system, daily draw for a job offer, private online messaging, etc.).

Communication campaigns & social networks animation

To grow our community and engage even more users to use our tools and solutions, we turned to impactful campaigns on social networks (highlighting of ads, private sales, etc.). Our various actions, interventions and meetings with prospects / customers / partners, guided me on the realization of different communication supports : t-shirts, social media banners, business cards, roll-up.

Source : http://www.ouikos.com/en/esport-staff/320-esport-staff.html

Source : http://www.ouikos.com/fr/esport-staff/316-esport-staff.html

Becoming a specialized agency in recruitment

By the recruitment of a headhunter to find the profiles and structures corresponding to the business needs of our customers, we were able to work with several structures such as GamersOrigin, Glory4Gamers, Event2Give, E-corp gaming, Esport Actu or Gamers Can Leave.
By our growing popularity, the platform quickly became the reference for Esport job offers in France. Our ability to innovate and always challenge ourselves has allowed us to improve our tools and services. We found ourselves in the spotlight through interviews and other press articles (20 minutes, team * aAa *, glory4gamers,…).

Source : https://www.20minutes.fr/nantes/1788235-20160217-esport-ecole-dediee-sport-electronique-ouvert-pres-nantes-premiere-france

Source : https://eu.glory4gamers.com/fr/actualites/l-equipe-redactionnelle-glory4gamers

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Visual and audiovisual content creation

Nous avons collaboré pendant 5 ans avec différentes structures telles que Team VeryGames, 3DMAX, Clan Mystik, Seven-Wolves, Ubiteam ou encore Anexis sur des travaux de conception de logo, refonte d’identité, réalisation de supports de communication, création de vidéos d’animation ou de montage « in-game » d’actions de leurs équipes, la mise en place de stratégies marketing et campagnes de communication sur le web et réseaux sociaux.
We worked for 5 years with different structures such as Team VeryGames, 3DMAX, Clan Mystik, Seven-Wolves, Ubiteam or Anexis on logo design, identity, production of communication supports, creation of videos / 2D & 3D animation / “in-game” actions of teams / LAN footages, establishment of marketing strategies and communication campaigns on the web and social networks.

Lead exciting projects

Beyond the services that we could offer, we were also working on our own projects to develop our notoriety and animate the gaming community.
We worked on tutorials to recreate the effects that we did in our videos or movie making contests like the one organized by the ESL in 2010.

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Establishing an effective marketing and commercial strategy

The recruitment of this professional team was a real commitment for the structure and we had to come up with an unseen and unique idea to make this investment profitable. We focused the strategy on the establishment of an online store offering various products and goodies highlighting the structure and the players. We created the mascot for their online store as well as various communication elements (mouse pads, caps, sweatshirt, lanyard, etc.).

A worldwide successful result

Ce coup de poker sur le recrutement de cette équipe par une structure anciennement “non professionnelle” fût bénéfique étant donné qu’elle remportera la finale Counter-Strike: Globale Offensive et se verra championne du monde aux ESWC 2013 (Electronic Sport Wold Cup) qui s’est déroulé au Paris Games Week. La victoire de l’équipe entraînera une médiatisation de la structure qui deviendra alors une référence en matière de success story dans l’Esport et augmentera sa notoriété, la fréquentation de son site et commandes sur sa boutique en ligne.
The gamble on the recruitment of this team by a structure formerly “unprofessional” was beneficial since they won the Counter-Strike: Global Offensive ESWC 2013 (Electronic Sport Wold Cup) at the Paris Games Week. This victory will lead the structure to a huge media coverage, and became a reference in terms of success stories in Esport. This will also increased their notoriety, website visits and orders on the online store.

Source : https://www.vakarm.net/news/read/ESWC-2013-Clan-Mystik-champion-du-monde/5208

Source : http://www.jeuxvideo.com/news/2013/00068852-eswc-2013-clan-mystik-champion-du-monde-sur-counter-strike-go.htm

Source : https://www.hltv.org/news/11638/clan-mystik-over-vg-to-win-eswc

Photos credits : HLTV.org

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Promote Esport in France through an international IT university

Between 2011 – 2012, I made many designs such as flyers and rollup for the SNGT (SUPINFO National Gaming Tour), an event who regroup multiple LAN dispached all around in France ( Rennes, Nantes, Lyon, Paris, Nice et Caen) that they organized in partnership with the international IT university SupInfo.

Source : https://www.supinfo.com/fr/News63d6daf2-70bc-4d25-9719-7b2975660ffa.aspx

Renewed trust in 2019

In 2019, they came back with the ambition to get their glory back especialy on video games were they had multiple rewards : Trackmania, Counter-Strike, …
They contacted me to design their jersey for their participation at the Gamers Assembly a famous French LAN at Poitiers.

Source : https://www.team-aaa.com/fr/breve/ubiteam-soffre-deux-equipes_111648

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